Endless aisle gives retailers the ability to expand their offerings without the risk of holding merchandise.

Roughly half of the world’s eCommerce trade is delivered via marketplaces and D2C sites that sell a single retailers brand. Amazon, Alibaba, Grainger, AutoZone, Walmart, O’Reilly Auto Parts are just a few examples of multi-brand, multiple SKU marketplaces that have emerged over the past decade and seen exponential growth. Marketplaces have become popular as they offer price transparency along with competitive choice. To build a marketplace solutions, brands must leverage multiple components including; supplier relationship management, customer relationship management, content management/experience, order orchestration, fulfillment, payments among many others.

There are many products catering to this space because the best marketplaces are often assembled with best-of-breed products under the aegis of a microservices architecture, but there are two niche solutions, Mirakl, and VTEX, who offer wide and deep functionality.