Client
Hanes
Client
Hanes
Project
Brand Consolidation
Industry
B2C
Fashion
Retail & Consumer Products
Services
Business Process Operations
Hosting, Maintenance & Cloud
Research
Strategy and Consulting
BACKGROUND
HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world’s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.BRIEF
BORN was tasked with streamlining HanesBrands Global Business by consolidating the software platforms and third-party vendors used across their brands.GOALS
The goal of this project was to consolidate all brands, Champion, JMS, Maidenform, WonderBra, One Hanes Place, Game 7 Athletics and Balibras, housed under HanesBrands by condensing the number of different software platforms being used to operate each brand’s website while lowering the overall cost of ownership for the client.CHALLENGE
With several websites operating on monolithic platforms such as IBM Websphere, it was essential to consolidate platforms before their software license renewal in June 2020. As a result of having too many vendors operating different sites, it made running each solution not only disjointed but expensive.
OUR APPROACH
BORN’s strategic approach for HanesBrands was to build a Global Reference Architecture (GRA) that enabled HanesBrands to align their Brands into a Global Standard Platform and further streamline implementations to quickly get websites up efficiently both from a delivery timeline and cost perspective.OUT-OF-THE-BOX DESIGN
The client looked for a custom design based on the Bulldog framework but went with additional functionality to meet their specific business needs.LEVERAGING PACKAGIST
BORN created a code repository through Packagist, allowing HanesBrands to share code across brands.
PRIORITIZING SITES
BORN gave HanesBrands a global roadmap that would guide them as they migrated from their various platform providers.
