Client

Love, Bonito

Client

Love, Bonito

Project

Love, Bonito

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”

Brief

Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.

Goals

Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.

Modular Development

BORN crafted a brand-led eCommerce experience to help Love, Bonito tell the story of their brand and product lines. Every component of the site was examined and perfected, reflecting the level of care and thoughtfulness unique to the brand. The site architecture was completely transformed to align with their vision and growth plans.

Omni-Channel Experience

The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.