Client

Paul Stuart

Client

Paul Stuart

Project

Paul Stuart

Industry

B2C

Fashion

Luxury

Services

Customer Experience (Cx)

Background

Paul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women.

Brief

Paul Stuart looked to re-platform to Salesforce Commerce Cloud and a complete site redesign to meet users’ needs for a more engaging experience.

Goals

Increase online revenue and omnichannel abilities, elevate brand perception, and improve the overall UX and site performance.

The Challenge

BORN needed to launch the new Paul Stuart site within an accelerated 4-month discovery-to-launch timeline.

Customer Business Objectives

The site needed to be state-of-the-art and immersive, while delivering modern omnichannel fulfillment solutions that their users expect.

Integrations and Customizations

Paul Stuart required an ensemble of integrated functionalities including gift card access, BOPIS, international shipping, and Google Analytics.

The Result

Transitioning to Salesforce Commerce Cloud gave the site a powerful base by which BORN could enhance content management via its built-in page design. The result was a visually stunning site that showcased their rich heritage and luxe product offering.