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Industries Fashion
Fashion

BORN Group designs, develops, and creates content for fashion and apparel brands driven by lifestyle storytelling and commerce experiences.

Connecting commerce, content, and creative to create exceptional brand experiences.

At BORN, we specialize in creating exceptional brand experiences through the seamless integration of commerce, content, and creative. Our fashion creative agency is dedicated to helping fashion (eCommerce and brick-and-mortar) businesses stand out in a crowded market.

Our team of experts provides website design and development for fashion brands that delivers a frictionless, award-winning eCommerce experience. We understand that the fashion industry is highly competitive, with little differentiation between products or brands, making it challenging to capture buyers’ attention. Our unique approach to this paradigm involves a careful blend of exceptional creative and compelling lifestyle-driven storytelling.

Creative

Creativity is far more than beautiful visual content; it is a science. It needs to drive excitement to build brand awareness, customer loyalty, and ultimately advocacy. 

BORN’s creative teams work tirelessly to understand a client’s brand values and ethos in order to create the ultimate empirical “lifestyle” shopping experience, with careful consideration given to color palettes, typography, and layouts to resonate with the target audience. 

Creative

Content

The way that content is being consumed continues to evolve at an unprecedented rate, with buyers demanding highly personalized, content-rich experiences 24/7 across all channels. Retailers and brands continue to struggle with the delivery of relevant, personalized messaging at scale, velocity, and quality.

BORN provides comprehensive services to solve these challenges–encompassing high-end catwalk video, lookbook photography, virtual changing room experiences, editorial copywriting, and engaging digital marketing campaigns.

Content

Commerce

A transactional website, mobile shopping experience, social interaction, or digital marketing engagement will be highly ineffective unless the overall experience is orchestrated correctly. Bringing creative, content, and commerce seamlessly together is a key differentiator for BORN.

Solving age-old challenges such as “try before you buy” can now be considered through new technologies such as Augmented Reality (AR) and Virtual Reality (VR) to showcase products in a new virtual shopping world. We also leverage voice search and chatbots to help to improve customer communication.

eCommerce

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