Client
Sainsbury’s
Client
Sainsbury’s
Project
Photography
Industry
Beauty
Cosmetics
Services
Art Direction
Ideation
Photography
Styling
Background
Boutique is a leading cosmetic brand offering high quality and affordable products. Developed in collaboration with renowned makeup artists Jo Saville and Sophia Price, Boutique offers a diverse range of beauty products including lip gloss, nail polishes, lipsticks, eyeshadows, and accessories. The products have been thoughtfully crafted with long-lasting formulations, rich pigmentation, and effortless application.Business Objective
Boutique was looking to elevate its product photography and showcase its overall offerings in a more contemporary and compelling way. The company approached BORN to create images for both their core products (e.g. foundation, mascara, lipstick) and on-trend products to improve a consistent branding and digital experience.The Challenge
BORN had to meet Boutique’s product photography criteria within a tight budget and a quick turnaround. BORN worked alongside a stylist to simplify the production process and maximise the output while maintaining high quality and a consistent look and feel.
Captivating colours and visuals to drive conversion and engagement
BORN identified the ideal colour palette and visual style that would give Boutique’s products the right appeal and glamour it aimed for. The complementary and pastel colours conveyed a smooth yet fresh style to each product.Crafting compelling concepts
Our team crafted a range of creative concepts to address the client’s specific needs. Through brainstorming sessions, we developed compelling routes that aligned perfectly with their objectives.
Seamless Digital Transformation
The team was able to capture the essence of the entire product range in one day and transform the physical experience into an engaging digital presentation. The new look caters to customers interested in high-quality, affordable cosmetics.
