Client

Smythson

Client

Smythson

Project

Photography

Industry

Craftsmanship

Luxury Leather

Services

E-Commerce

Product Photography

Background

With over 130 years of British heritage, Smythson embodies timeless luxury in leather goods. The brand has built a world where individuals can indulge in sophistication and versatility while keeping their individuality. To this day, the brand aims to create a legacy of exceptional luxury leather goods curated for extraordinary people.

Business Objective

Smythson was looking for a reliable partner and supplier that could improve its existing photography style and highlight the luxury craftsmanship of its product better. Smythson needed a complete revamp of its e-commerce photography to enhance the digital customer experience and help grow sales.

The Challenge

The existing e-commerce photography lacked consistency, colour matching, and creative product styling, which impacted both conversion and the number of returns. The challenge was to take a step back, look at the entire website, and define a clear photography style that could be applied across the e-commerce to enrich the quality of the product photography.

Enhanced by captivating grey backgrounds, the shots exude allure and sophistication.

Dynamic product shots

Unleashing products from a flat and lifeless appearance, our team implemented a bold lighting technique to showcase intricate leather details, hence infusing a modern touch while preserving heritage and luxury.

A new photography style, fully optimised to drive conversion and engagement.

Through meticulous product colour matching, BORN ensured an accurate on-screen representation that aligns with reality. This allowed Smythson to increase conversions, achieve better customer satisfaction and avoid high product returns.