Client

Tetley

Client

Tetley

Project

Tetley Tea Photography

Industry

Food & Beverage

Services

Art Direction

Content and Creative

Photography

Strategy

Tech

UX/UI

Background

With a history spanning over 180 years, Tetley has become a household name for tea lovers worldwide, selling over 60 tea bag varieties across 40 countries. When Tetley wanted to build a new website to showcase its global brand, BORN was engaged for its design and technology expertise.

Business Objective

Tetley chose BORN as its design and technology partner and Acquia (Cloud Site Factory) to build a unified website platform for its global tea brand. The objective was to create new content for 4 regions (US, India, Canada, and the UK) for its new categories’ sections for PDP pages.

The Challenge

BORN’s biggest challenge was to create visuals that would work for all locations, while still considering local preferences and cultural differences. The team had to work remotely, collaborating with each team to ensure they knew each region’s exact requirements for imagery.

Artfully Planned Photoshoot

BORN’s team meticulously planned the shoot with our art director, photographer, and stylist, creating detailed scamps and props lists for each shot.

Creation of a suit of asset for a full e-commerce and tactical activation

Lifestyle and category images, to use across HP, PLP, PDP, with some variations for each different region.

Contents delivering a localised visual strategy while offering an overall global consistency

The team mapped out the style of light and colours to use to create a consistent look and feel but using different types of props to translate the various kinds of different “tea rituals” specific to each region.

Seamless multi-country workflows

Thanks to BORN’s in-house Cito software, Client teams, in multiple geographies, could mark up specific change requests and amends, where required, ensuring a unified approach across all regions.

Client

YSL

Client

YSL

Project

Yves Saint Laurent Photography

Industry

B2C

Beauty

Luxury

Services

Art Direction

Content and Creative

Photography

Background

Yves Saint Laurent Beauté is the cosmetic line of the eponymous Parisian couture brand. Established in 1964, it offers a range of products across make-up, perfume, skincare, nail care, and men’s grooming products. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauté continues its unbridled love affair with women to create, shape and develop modernity. 

The Challenge

Requirement for high volumes of product photography, with a combination of models and still life – within one day.

Solution Highlights

Running multiple sets at the same time with additional resource to maximise model usage and content output.

Mobile optimised assets for social media

All the visuals created for this campaign were both destined to point of sale and social, which BORN needed to take into consideration when creating its compositions.

Complemented product & setting

The team shot products on different backgrounds, playing with a palette of clear colours and textures as well as reflective perspex blocks, which would nicely complement the product and offered more variations to the online catalogue.

BORN added some soft-gel colour effects in post-production to add more depth and volumes to the visual, for a more elevated look.

Client

Sainsbury’s

Client

Sainsbury’s

Project

Photography

Industry

Beauty

Cosmetics

Services

Art Direction

Ideation

Photography

Styling

Background

Boutique is a leading cosmetic brand offering high quality and affordable products. Developed in collaboration with renowned makeup artists Jo Saville and Sophia Price, Boutique offers a diverse range of beauty products including lip gloss, nail polishes, lipsticks, eyeshadows, and accessories. The products have been thoughtfully crafted with long-lasting formulations, rich pigmentation, and effortless application.

Business Objective

Boutique was looking to elevate its product photography and showcase its overall offerings in a more contemporary and compelling way. The company approached BORN to create images for both their core products (e.g. foundation, mascara, lipstick) and on-trend products to improve a consistent branding and digital experience.

The Challenge

BORN had to meet Boutique’s product photography criteria within a tight budget and a quick turnaround. BORN worked alongside a stylist to simplify the production process and maximise the output while maintaining high quality and a consistent look and feel.

Captivating colours and visuals to drive conversion and engagement

BORN identified the ideal colour palette and visual style that would give Boutique’s products the right appeal and glamour it aimed for. The complementary and pastel colours conveyed a smooth yet fresh style to each product.

Crafting compelling concepts

Our team crafted a range of creative concepts to address the client’s specific needs. Through brainstorming sessions, we developed compelling routes that aligned perfectly with their objectives.

Seamless Digital Transformation

The team was able to capture the essence of the entire product range in one day and transform the physical experience into an engaging digital presentation. The new look caters to customers interested in high-quality, affordable cosmetics.

Client

Sainsbury’s

Client

Sainsbury’s

Project

Photography

Industry

Accessories

B2C

Luxury

Services

Art Direction

Creative Direction

Photography

Production

Retouching

Background

Penhaligon’s is a British perfume house founded in the 1860s by William Henry Penhaligon, appointed Court Barber and Perfumer to Queen Victoria. Today, Penhaligon’s (part of PUIG) is still crafting exquisite perfumes that capture the essence of British elegance and refinement.

Business Objective

Over the years, Penhaligon’s collaborated with several agencies and photographers. As a consequence, all its visuals, produced at different moments in time, were following very varied styles. The website and online catalogue lacked consistency and appeared as a patchwork of very contrasting images.

The Challenge

No consistency between the existing photography, with varied content that had been shot without any continuity and many variations in terms of shadow, angle, light etc… The initial project required to reshoot over 1,000 shots on a tight production schedule of 15 days. The new assets needed to reflect the new brand identity and work harmoniously with the new Campaign in terms of style, colour palettes, visual guidelines etc.

Creative Objective

Penhaligon’s was aiming to elevate its digital presence, to match the quality of its creations and showcase modern elegance. Penhaligon’s reached out to BORN to redefine the visual signature of its online catalogue, by introducing new rules and guidelines that would consolidate the aesthetic of the brand, while insuring more visual consistency.

Penhaligon’s entire Catalogue reshoot

Turnover: BORN reshot over 1,000 products on a tight production schedule of 15 days.

Deliverables: 4 collections (250 products per collection), mainly for the online catalogue but also for
other marketing activation.

Impact: Improved engagement, increased sales, and a reduction in the number of product returns.

Long term consistency

With enhanced product photographic work, BORN ensured that the site’s aesthetics would remain
consistent on the longer term.
By outlining set rules within a guideline document and following them, BORN managed to keep the
same type of shadow and lighting in all products, as well as identical. angles and crops. To ensure
product consistency, BORN also created master spheres for the top of each bottle.

Fragrance Collections Focused photoshoots

BORN used all its creative resources form set design to art direction to prop sourcing. This imagery helped Penhaligon’s communicate the inherent qualities of its collections adding a sensorial feel to the inspiration of each fragrance. Turnover: 1 week to shoot, 2 weeks to retouch. Deliverables: 20 images (5 shots per collections), mainly for the online catalogue but also for other marketing material. Impact: improved catalogue consistency and enhanced customer experience.

BORN used props such as rope, spices, cedar wood and stone, associated to amber tones and subtle golden hues as a nod to the Trade Routes, but also as a sensorial evocation of the woody and mineral radiance of the Halfeti Cedar Eau de Parfum.

TRADE ROUTES COLLECTION

Penhaligon’s took a chapter out of the history books for the creation of the Trade Routes collection. Inspired by luxurious goods traded at the London Docks at the turn of the 19th century.

The rich shadows with soft edges, created by an angled light coming from above, produce an enveloping atmosphere that conveys all the depth and mystery surrounding the collection, as an invitation to explore and discover a treasure rooted in the past.

British tales collection

Penhaligon’s unveiled the historic stories behind British Tales. A myriad of timeless classics to scent yourself royal.
For this series of images, the focus was put on fragrance storytelling. Indeed, through their inspiration and construction, all scents express a unique story.

The visuals are all destined to showcase the creativity and craftsmanship of Penhaligon’s fine fragrances. All props selected for these compositions embody both the idea of storytelling and craftsmanship: letters, typewriters, notebooks, but also magnifying glasses and labels, elevated with the rich textures of ribbons and draperies.

Portraits Collection

Portraits is a tribute to the good old English spirit: stiff upper lip, caustic humour, and a knack for provocation.
The concept for this series of visuals was entitled “The Portraits Pleasure Ball”. The most anticipated event of the year, where love, lust, lateness and fragrance are so very much in fashion.

All the props selected were a direct reference to this extravagant ballroom: elegant tiled floors, mouldings and chandeliers, unsettled by a few turbulent objects – a spilled flute of champagne, a broken candelabra, some displaced curtain fabric… all victims of the delicious chaos of this unforgettable night.

Maison’s Classics

This campaign is an ode to what makes Penhalighon’s truly unique: its history and he craftsmanship. From a visual perspective, it is meant to translate an elegant classicism, with a touch of humour and eccentricity, in true British Fashion.

The magnifying glasses and textured boxes wrapped in ribbons are all props that seemed rooted in the pure Penhaligon’s tradition. In contrast, the elegant pigeon in a bow-tie and top-hatted Morse seem directly escaped from a Lewis Carrol novel and add a touch of surprise and intrigue. A disruptive and refined aesthetic that perfectly captures the essence of the Maison’s classics.

Seasonal Collections

For Mother’s Day, Penhaligon’s transport its audience deep in the heart of the forest. At the origins, at the very roots of Mother Tree.

A tree that incarnates the source of life, the promise of new beginnings, the warmth of a day only just unfolding. Nature is at the heart of this series of visual, full of flowers, ooh, roots and leaves, with a glowing light piercing through the leaves, projecting soft shadows all around. The tones are quite pink and bright, reflecting the soft incandescence of a rising sun. Under this light, the boxes and products are bright and sharp, emerging as a gift from Mother Nature.