Client
Lindt & Sprüngli
Project
Lindt & Sprüngli Replatform and Redesign
Industry
Retail & Consumer Products
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.Brief
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.Goals
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.A Complete Integration
BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.
Global Personalization
A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
Next Case Study – Sour Patch Kids
Client
Lindt & Sprüngli
Project
Lindt & Sprüngli Replatform and Redesign
Industry
Manufacturing
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.Brief
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.Goals
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.A Complete Integration
BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.
Global Personalization
A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
The Result
‘The Elementis transformation will provide exceptional access, transparency and efficiencies to customers, visitors and employees. To that end, it was paramount to address our web presence and create a modern portal. BORN’s thought leadership was helpful establishing strategic roadmaps for various visiting personas identified and assisting the creation of desired feel and tone.’ — Greg Bellotti, Vice President/CIO, Elementis
Client
Makino
Client
Makino
Project
eCommerce B2B Solution
Industry
B2B
Manufacturing
Services
Commerce Enablement
ERP
Technology & Engineering
Background
Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.Brief
Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.Goals
Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.Challenge
It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.
A New Approach to Checkout
An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.Results
Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.
Client
Merle Norman
Client
Merle Norman
Project
Merle Norman
Industry
B2C
Consumer Packaged Goods
Services
Commerce Enablement
Content and Creative
Background
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.Brief
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.Goals
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.
Challenge
It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.
An Arctic Fox Integration
Since Merle Norman had to adhere to a short timeline, we utilized our Salesforce Arctic Fox accelerator to ensure the build was fast and efficient. Arctic Fox provided Merle Norman the flexibility to easily change the visual look of the site as needed, with little effort.
Results
The new site, complete with updated typography, iconography and imagery allowed users to browse through hundreds of products seamlessly across all devices. It also helped to increase brand awareness for Merle Norman, as users who previously did not live by a studio could finally purchase the products they offer.
