Client
Tabasco®
Project
McIlhenny Co. Tabasco®
Industry
B2C
Consumer Packaged Goods
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
TABASCO® brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. The recipe for TABASCO® Original Red Pepper Sauce has since been passed down for generations and has become an iconic food staple.Brief
Tabasco was seeking a build with Magento 2 software to streamline order information and communicate more effectively with its Oracle software. The brand also sought to expand brand awareness and reach new customers.Goals
Drive users to a fresh storefront where they can explore the entire product catalog, all while learning new ways to use their favorite hot sauce. Create a flexible and modern eCommerce solution that is easy to maintain.Challenge
While Tabasco has become a shelf staple in pantries, most consumers grab a bottle from their local grocer without realizing they can explore the creative sauces, unique gifts, and branded Tabasco gear on its online store.
Building Foundations
Sleek and simple modules allow for easy mixing and matching to create custom templates.
Spicing Things Up
Filtering and sorting products can make wayfinding easier for users. Breaking down a nuanced product offering by Scoville units, bottle sizes, and sauces allows users to explore and refine to meet their needs.
Creating the Experience
BORN relied on best practices, user research, and visual design to create a solid eCommerce experience that will — much like Tabasco — stand the test of time.
The Results
Our focus was two-fold. We re-platformed Tabasco and set up a modular design system based on minimal templates. We then created an experience that allowed users to purchase Tabasco goods directly from the source, cutting out the middle man and maximizing ROI.
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2C
Fashion
Retail & Consumer Products
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Bold Evolutions
Striking imagery and daring design encouraged fashion-forward users to engage and act.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
future-proof development
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.
Seamless Interactions
Every detail was considered and evolved for a flawless shopping experience.
Fastrack
Effortlessly Cool. Always Irreverent.
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2C
Fashion
Services
Commerce Enablement
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.Staying True to the Brand
We completely revamped the visual experience on site, making it feel more updated and true to the CPS CHAPS brand, whose mission is to empower the spirit that makes their customers unique.
The Challenge
The previous site experience lacked mobile-friendliness, so it was imperative for us to take a mobile-first approach to the redesign. UI & UX were not consistent across all pages, leading to low site traffic.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
Seamless Interactions
Every detail was considered and evolved for a flawless shopping experience.
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2C
Fashion
Services
Commerce Enablement
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
future-proof development
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.Bold Evolutions
Striking imagery and daring design encouraged fashion-forward users to engage and act.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
Seamless Interactions
Every detail was considered and evolved for a flawless shopping experience.
Fully responsive
The online commerce platform has been redesigned to reflect more of Love, Bonito’s latest branding on mobile as well.
Love, Bonito
“For the woman you are, and the woman you want to be.”
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2C
Consumer Packaged Goods
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.The Challenge
The Asian Paints’ site struggled with the discoverability of its products and services. It was content-heavy and unstructured, so users were unable to navigate the purchasing journey seamlessly.
Seamless Interactions
Every detail was considered and evolved for a flawless shopping experience.
Results
Asian Paints customers were met with a visually stunning site that allowed them to discover the brand’s entire offering and supported their goals–from homepage to checkout.
Client
Fastrack
Client
Fastrack
Project
Fastrack Redesign
Industry
B2B
Consumer Packaged Goods
Services
Commerce Enablement
Customer Experience (Cx)
Background
Fastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.Brief
Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.Goals
Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Bold Evolutions
Striking imagery and daring design encouraged fashion-forward users to engage and act.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
After Launch Support
BORN ensured the online distributor-retailer relationship continued to strengthen with ongoing support, including website monitoring, solution support and maintenance, and incident management.
