Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
The Challenge
Tetley’s previous solution was unable to deliver on their customers’ demands due to poor user experience, less than desirable photography, and lack of mobile responsiveness.
A New, Content-Rich Approach
Our approach focused on integrating highly engaging content that kept customers on the site longer, including recipes and editorial content.
Improved Product Treatment
We put considerable attention on shadows for both packaging and primary ingredients in order to “ground” and “glue” each element, creating a cohesive and engaging product representation across each Product Detail Page (PDP).
On-Brand Content
Customer education was important to Tetley, so BORN created content-rich landing pages that showcased their brand pillars, such as their commitment to sustainability.
The World Of Tetley
We brought Tetley products to life by including easy-to-scan recipes, rich product pages, educational videos, digital campaigns, and more.
The Results
We transformed the entire digital experience, re-platforming Tetley onto a scalable eCommerce solution that unified their online channels, geographies, and sales goals.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Creating a Content-Rich Experience
Champion needed a content-rich site that would accommodate editorial campaigns, lookbooks, and immersive product imagery to create a cohesive brand experience.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
Improved Product Treatment
We put considerable attention on shadows for both packaging and primary ingredients in order to “ground” and “glue” each element, creating a cohesive and engaging product representation across each Product Detail Page (PDP).
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
Creating a Content-Rich Experience
Champion needed a content-rich site that would accommodate editorial campaigns, lookbooks, and immersive product imagery to create a cohesive brand experience.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Creating a Content-Rich Experience
Champion needed a content-rich site that would accommodate editorial campaigns, lookbooks, and immersive product imagery to create a cohesive brand experience.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Improving Engagement
Campaign images and content creation often become an afterthought when a brand implements a new commerce platform. In DIESEL’s case, their distinct tone of voice and powerful campaign imagery were amplified throughout the commerce funnel in order to actively re-engage the brand’s audience.
Increasing Sales
The new digital flagship successfully merged DIESEL’s dynamic image and video creation with their product offer. Improved filtering methods provided clarity to their vast denim and jeans assortment, leading to an increase in sales.
Acquiring New Customers
DIESEL’s content creation calendar also found a harmonic new context within their revamped digital flagship, exciting and engaging an expansive base of users and fans across the globe.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
The Challenge
Tetley’s previous solution was unable to deliver on their customers’ demands due to poor user experience, less than desirable photography, and lack of mobile responsiveness.
Improved Product Treatment
We put considerable attention on shadows for both packaging and primary ingredients in order to “ground” and “glue” each element, creating a cohesive and engaging product representation across each Product Detail Page (PDP).
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Creating a Content-Rich Experience
Champion needed a content-rich site that would accommodate editorial campaigns, lookbooks, and immersive product imagery to create a cohesive brand experience.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.
Brief
Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley.
Goals
Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce.
A New, Content-Rich Approach
Our approach focused on integrating highly engaging content that kept customers on the site longer, including recipes and editorial content.
On-Brand Content
Customer education was important to Tetley, so BORN created content-rich landing pages that showcased their brand pillars, such as their commitment to sustainability.
Thinking Ahead
BORN helped Tata Global Beverages create an eCommerce technology roadmap for other markets to start online sales in the near future.
