Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Modular Development
BORN crafted a brand-led eCommerce experience to help Love, Bonito tell the story of their brand and product lines. Every component of the site was examined and perfected, reflecting the level of care and thoughtfulness unique to the brand. The site architecture was completely transformed to align with their vision and growth plans.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
Fully responsive
The online commerce platform has been redesigned to reflect more of Love, Bonito’s latest branding on mobile as well.
Love, Bonito
“For the woman you are, and the woman you want to be.”
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
The Challenge
The Asian Paints’ site struggled with the discoverability of its products and services. It was content-heavy and unstructured, so users were unable to navigate the purchasing journey seamlessly.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
Creating an Experience
Products were brought to life with engaging copy and beautiful imagery, helping users decide the best pieces for their home.
Mobile-First
The mobile-first approach allowed users to easily plan their next design while on-the-go.
Results
Asian Paints customers were met with a visually stunning site that allowed them to discover the brand’s entire offering and supported their goals–from homepage to checkout.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
The Challenge
The Asian Paints’ site struggled with the discoverability of its products and services. It was content-heavy and unstructured, so users were unable to navigate the purchasing journey seamlessly.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
Creating an Experience
Products were brought to life with engaging copy and beautiful imagery, helping users decide the best pieces for their home.
Mobile-First
The mobile-first approach allowed users to easily plan their next design while on-the-go.
Results
Asian Paints customers were met with a visually stunning site that allowed them to discover the brand’s entire offering and supported their goals–from homepage to checkout.
Improving Engagement
Campaign images and content creation often become an afterthought when a brand implements a new commerce platform. In DIESEL’s case, their distinct tone of voice and powerful campaign imagery were amplified throughout the commerce funnel in order to actively re-engage the brand’s audience.
Increasing Sales
The new digital flagship successfully merged DIESEL’s dynamic image and video creation with their product offer. Improved filtering methods provided clarity to their vast denim and jeans assortment, leading to an increase in sales.
Acquiring New Customers
DIESEL’s content creation calendar also found a harmonic new context within their revamped digital flagship, exciting and engaging an expansive base of users and fans across the globe.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Our Approach
We designed and built a fully responsive, multi-language, a multi-currency website on Magento 2 to inspire customers to take a tour, sell tickets, provide city information, and upsell attractions.
Creating an Experience
Products were brought to life with engaging copy and beautiful imagery, helping users decide the best pieces for their home.
Mobile-First
The mobile-first approach allowed users to easily plan their next design while on-the-go.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Strategic Transformation
BORN’s solution centered on premium quality image production, global consistency of services, and intuitive innovation. Our team customized a content production and management solution to cater to the demands of the global auction house.
Solutions
Resources, technology, processes, and workflows were aligned across Sotheby’s delivery centers enabling real-time visibility of projects. We defined and implemented globally-aligned production schedules with strict quality metrics.
Outcome
BORN established a total of 31 dedicated product photography studios manned by highly-seasoned expert photographers. From these studios BORN services 90 Sotheby’s locations across 40 countries, delivers a minimum of 250,000 high-quality images yearly.
Long-Term Value
BORN has continued to be Sotheby’s partner of choice for all of its content production requirements, including photography, image manipulation, page design, marketing, and legacy print and distribution.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Our Approach
We developed a sophisticated online experience that not only enticed users with captivating storytelling but also provided the tools and functionalities needed to self-serve with ease.
Delivering More
Chubb’s ‘Expect More’ portal site was grounded in our user-centered strategy & design. Further enhanced with refined content, copy, and digital asset sourcing and curation, BORN delivered a world-class experience that appealed to Chubb’s high-net-worth clients.
