Digital Marketing
Driving profitable engagement through the strategic use of marketing channels.
BORN partners with clients to build and execute a comprehensive digital strategy across paid media, SEO, social media, email marketing, analytics, online shopping channel management, and content & creative.
Key Services
- PPC, Google shopping, Banner Advertising
- SEO
- Affiliate Networks
- Inbound Link Building
- Off-page Support
- Blogger Outreach
- Influencer Networks
- Email Strategy and execution
- EMS vendor selection
- Online Shopping Channel Management
Capability
Overview
SEO Services
Identifying keywords & opportunities, on-site coding implementation, copywriting & link building, speed & site performance, ranking report & tracking, metatags, social optimization.
Paid Media
User profiling, real-time bidding, campaign optimization, campaign messaging and offer creation, keyword research, managing ad-extensions for Google AdWords & Bing Ads
banner creation for display advertising & remarketing utilizing AdWords and Adroll.
Omni-Channel Marketing Automation Services
360-degree user profiling, behavioral automation, personalization, product recommendations, exit intent.
Content Marketing & Ad Creative
Creative capabilities for email design, social media posts, influencer programs, video content, and blog posts.
Email Marketing
Setting up Marketing Automation, promotional calendar for emails & automation. Email design & HTMLization, executing campaigns through Mailchimp, IBM Watson Campaign Automation or Resulticks, Adobe, Listrak, NetSuite, Salesforce, Oracle, and several others.
