Previous Page All Pages Next Page

Client

ASOS

Client

ASOS

Project

ASOS

Industry

B2C

Retail & Consumer Products

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Background

ASOS was founded in London, primarily aimed at young adults. Its products include clothing, shoes, accessories and beauty. The website sells over 850 brands, supplied by a 168-strong supply chain with 713 factories feeding product on a daily basis. ASOS ships to over 200 countries from fulfillment centers in the UK, Europe, and USA.

Brief

ASOS approached BORN to help speed up turnaround times for its online imagery while maintaining a consistent, high-quality output.

Goals

ASOS needed an improved process to get new product imagery to market quickly and efficiently within tight budgets.

Challenge

An elevated appreciation of editorial fashion is required to interpret the styled imagery supplied for creative retouching. Enhancing location and product imagery for print and digital channels, often without garments at hand to color match to, requires a sound understanding of the industry.

Solutions

A team of experienced creative retouchers carried out advanced image editing and product matching. The process is managed through CITO, BORN’s bespoke collaborative content management solution, enabling online image review, annotation, and approval by all key stakeholders. Real-time status reporting and performance dashboards provide end-to-end production visibility.

Outcome

Improved quality of imagery, resulting in increased sales potential. A greatly improved level of color accuracy also meant fewer returns.

Long-Term Value

The relationship is now into its ninth year with BORN providing a 24/7 production model, ensuring strict KPI’s and SLA’s are met at all times, while delivering significant cost savings IRO 40%.