Client

Champion

Project

Champion

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Commerce Enablement

Background

Champion is an American manufacturer of clothing, specializing in sportswear. For over 100 years, they have created timeless classics for the champions of today and tomorrow.

Brief

Champion needed to develop and integrate a new web presence on Magento 2. They required a complete redesign of ChampionStore.com that would improve the user experience and create new content-driven opportunities throughout the user journey.

Goals

Become the main commerce destination for Champion’s clothing and accessory items. Support, document, and clarify the multiple product lines and collections that are often confused by customers on Champion’s site.

Challenge

Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.

Creating a Content-Rich Experience

Champion needed a content-rich site that would accommodate editorial campaigns, lookbooks, and immersive product imagery to create a cohesive brand experience.