Client

JASPAL Group

Client

JASPAL Group

Project

CPS CHAPS Replatform & Redesign

Industry

B2C

Fashion

Services

Commerce Enablement

Customer Experience (Cx)

Background

Jaspal Group is a national leader with 16 home and lifestyle products brands, which includes the manufacturing and retail of the most popular and dynamic Thai ready-to-wear fashion lines. Jaspal has over 350 fashion retail stores in Thailand as well as 3 home décor and furnishing stores.

Brief

As a growing fashion retail group, Jaspal tasked BORN to conduct a creative and technical discovery for its top brand, CPS CHAPS, which required a full redesign and re-platform.

Goals

Create a more unified UI & UX experience to increase online sales, ensure the sites are easy to navigate and mobile-friendly, create real-time connectivity to the ERP system.

Staying True to the Brand

We completely revamped the visual experience on site, making it feel more updated and true to the CPS CHAPS brand, whose mission is to empower the spirit that makes their customers unique.

The Challenge

The previous site experience lacked mobile-friendliness, so it was imperative for us to take a mobile-first approach to the redesign. UI & UX were not consistent across all pages, leading to low site traffic.

Empowering Individuality

With bold, high-resolution imagery, products are the heroes of every page. We created flexible modules that help CPS CHAPS elevate their campaigns and put forth new collections without reinventing the entire website.