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Client

Fiorucci

Project

Recreating Bold Fashion Through a New Shopping Experience

Industry

B2C

Fashion

Services

BUSINESS PROCESS DESIGN

PLATFORM MIGRATION

USER EXPERIENCE

Background

Founded in Milan in 1967, Fiorucci is an Italian fashion label renowned for discovering and popularizing global fashion trends. Our partnership with Fiorucci commenced in 2015 when we were entrusted with building their online ecommerce shop. In 2023, BORN updated this by undertaking the migration from the existing SiteGenesis platform to Salesforce Composable Storefront.

BUSINESS OBJECTIVE

BORN was tasked with maximizing website performance by implementing Salesforce Composable Storefront, aligning the user interface and experience with Fiorucci’s distinctive style on the updated platform.

Goals

With the website’s updated capabilities, business expansion is bolstered while refining content management workflows for Fiorucci. With a clear aim to reduce internal costs and overall total ownership expenses, greater value is extracted from ongoing development initiatives to drive continuous improvement.

Our Approach

BORN’s Arctic Fox Composable Accelerator makes an impressive debut, offering prebuilt integrations. During Fiorucci’s website rebuild, the focus remains on preserving the brand’s site aesthetics, providing customers with a familiar environment while preparing for strong online trading capabilities. PWA technology notably boosts site performance. BORN’s Arctic Fox Composable Accelerator ensures exceptional visuals, enhancing the UI/UX.

Mobile-First Design

Prioritizing mobile-first and cross-device journeys, BORN optimized web content and navigation to be more appealing when viewed on personal devices. The new mobile interface provided a consistently engaging and intuitive consumer experience, significantly driving mobile conversions.

ENHANCED USER EXPERIENCE

BORN’s Arctic Fox Composable Accelerator ensures exceptional visuals, enhancing the UI/UX.

Filter & Display

A persistent PLP filter bar makes product browsing an easier, faster, and optimized shopping experience.

Component Library

A library of flexible content modules supports dynamic campaigns and personalized content.

Solutions

“Overall, we are really pleased with how the project has been managed. Clear communication and accurate timelines along with enthusiasm and a wealth of knowledge from the team at BORN, all contributed to a smooth migration.” Dora Colley Head of Digital, Fiorucci”

A COLLABORATION WITH

Functionality and Shoppability

“BORN transformed the shopping experience by optimizing navigation and browsing. The redesigned site menu includes more granular subcategories and clickable visual icons for more efficient navigation. During Fiorucci’s complete website rebuild, emphasis is placed on preserving the brand’s site aesthetics for customers while facilitating robust online trading. The integration of PWA technology notably enhances site performance, while the use of BORN’s Arctic Fox Composable Accelerator ensures exceptional visuals, elevating the UI/UX. BORN attains a significant milestone by transitioning from SiteGenesis to Salesforce Composable Storefront in this flagship project.”