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Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2B

Services

Performance Engineering

Technology & Engineering

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

The scope of this project was a unique challenge in that it needed to capture factory onsite support. BORN pushed the boundaries of our offerings by delivering on production planning and logistics applications, as well as digital development for peer-to-peer car sharing.

Strategy and Insight

The R&D behind the project led to unique product development. BORN deployed a variety of engineering services to add to the brand’s digital platform, including infotainment, active safety, body controls, and mechanical engineering services.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.