Client
Hotel ICON
Client
Hotel ICON
Project
Hotel ICON
Industry
B2C
Travel & Hospitality
Services
Brand Experience (Bx)
Service Design
Background
Hotel ICON, an upscale hotel in Hong Kong, offers travelers a new look at hospitality by offering luxury comfort and vibrant dining choices.Challenge
BORN was approached to re-imagine Hotel ICON’s online presence and capture its passion for local culture and contemporary design.Goals
Design a fully responsive, multi-language website that showcases the hotel’s iconic architecture, designer suites, and celebrated cuisine.Mobile-First Approach
BORN took a mobile-first approach in order to create an effective delivery of product, inspiration, and brand content.
Content Curation
BORN used engaging content and photography to reflect the ambiance and luxurious experience the award-winning hotel offers its guests.
Enhancing the Booking Experience
Users were met with a seamless booking experience, allowing them to quickly and easily book their next adventure with the hotel.
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