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Client

Popsockets

Project

Commerce Cloud Redesign

Industry

B2C

Electronics & Equipment

Services

Content and Creative

Customer Experience (Cx)

Research

BACKGROUND

Founded in 2014, PopSockets is a leader in designing and selling grips, mounts, and wallets for smartphones and personal digital devices. PopSockets sells its products directly to consumers through its eCommerce site and in partnership with brick-and-mortar retailers. In 2018 PopSockets LLC was listed as #2 on the Inc. 5000 list of the fastest-growing companies in America.

BRIEF

PopSockets sought to redesign its current Salesforce Commerce Cloud site to be mobile-optimized and appeal to its target audience through engaging content and user experience.

GOALS

The project aimed to reimagine a responsive, personalized customer experience for PopSockets by leveraging BORN’s creative and content expertise. Our goal was to design a flexible framework for PopSockets to support its new product launches and initiatives.

CHALLENGE

How to better understand PopSockets’ customer base, cater the digital experience to their preferences, and attract a new generation of brand enthusiasts.

SOLUTION

Our approach was to maximize customer lifetime value by identifying key personas, goals and tailoring the purchase experience to their needs. We also partnered with the PopSockets team to develop a new direction for the brand’s global vision to impact social and environmental change while weaving their brand DNA into each customer touchpoint.

BALANCING DISCOVERABILITY & EFFICIENCY

We used our findings from a Card Sorting exercise to overhaul the site’s Information Architecture and redesign the navigation. By reorganizing the site structure and strategically placing copy and images within the navigation, we aimed to seamlessly guide users through PopSockets’ wide assortment of products.

PERSONAS & PERSONALIZATION

We identified four target personas and designed an experience that kept their needs and goals top-of-mind. We also looked for opportunities to serve up personalized content and recommendations for these personas throughout their purchasing journeys. Since PopSockets’ unique products work well together as an ecosystem, we included playful educational moments to illustrate possible combinations and encourage experimentation.

TELLING THE RIGHT STORY

BORN created a high-level content strategy to help PopSockets tell the right story to their target audience. The deliverable included a brand statement and guidelines, tone and voice, content strategies, and a high-level SEO audit for improved search results and page placement on search engines. This equipped the client with the confidence to produce compelling, consistent content in the future.

A FRESH BRAND IMAGE

Our goal was to take a fresh, modern approach to the brand’s visual language while retaining PopSockets’ playful brand identity. The result was a tappable interface with simple, intuitive interactions that lets the youthful energy of the visual elements shine through.

OUTCOME

BORN was able to deliver the site redesign within six months, from discovery to launch. With new features, an updated interface, and refreshed content, PopSockets now offers a more engaging, user-friendly shopping experience.

LONG-TERM VALUE

We plan to continue partnering with the PopSockets team to realize their vision of allowing users to fully customize their bestselling products through an innovative purchase flow.